Audience products

Choose, build, and activate the right Dstillery audience.

Turn a campaign brief into an audience ready to activate. Start with the seed that best represents your customer or goal.

Custom audiences use Dstillery’s multimodal AI. Models are delivered within 24 hours, refresh every 24 hours, and support flexible activation.

Choose an audience product

Choose the path that matches your available seed.

• Customer or conversion data: Build a Custom AI audiences from CRM lists, site visitors, pixels, or conversion logs.

• A domain, keyword, product, or existing audience: Build a Custom built audiences.

• No seed or build time: Activate a Pre-built audiences.

Choose a specialized audience

Use a purpose-built audience when the campaign depends on a specific channel or intent seed.

• Search intent: Custom search lookalikes uses search intent as the seed.

• Retail and CPG: Retail purchase intent audiences uses purchase signals as the seed.

• CTV: CTV-optimized audiences provides models built for CTV campaigns.

• Healthcare and pharma: Custom patient targeting uses medical claims or patient-search seeds.

From seed to activation

Most custom audiences start with a seed. It can include first-party data, a domain, keywords, products, purchase signals, or healthcare signals.

1. Choose a seed. Start with the signal that best represents your target customer.

2. Build the model. Dstillery identifies similar patterns at scale.

3. Activate. Deliver the audience through your buying platform.

Pre-built Audiences skip modeling and activate directly.

Activate with the right control

Put completed audiences to work through the option that fits your media plan.

• User segments: Reach daily refreshed, identity-based audiences.

• Contextual: Score inventory in real time, beyond page keywords.

• Curated deals: Activate private marketplace packages through SSP partners.

• Custom bidding algorithms: Apply model intelligence to bid decisions.

Compare options and costs in Pricing.