> For the complete documentation index, see [llms.txt](https://docs.dstillery.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.dstillery.com/data-and-audience-products/audiences/ctv-optimized-audiences.md).

# CTV-optimized audiences

Reach CTV viewers most likely to matter to your campaign.

### What it is

CTV-Optimized Audiences help you reach the right viewers on connected TV, not just the most viewers. Dstillery uses web browsing and search behavior to understand your customers, then finds similar viewers in CTV environments.

These audiences work with your DSP's device graph. They are built to perform in cookieless environments where traditional targeting falls short.

### Why it's different

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#### Before

Most CTV solutions push web audiences to the big screen. They do not account for how CTV viewing behavior works, resulting in broad reach with poor performance.
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#### After

Dstillery's multimodal AI translates web browsing and search intent into targeting that reaches the right CTV viewers, when your DSP supports porting ID-free signal to CTV inventory.
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### How it works

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#### Map cross-channel signals

Dstillery's multimodal AI maps web behavior and search intent across 400M+ devices, then applies that intent to CTV inventory.
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#### Build the model

A CTV-optimized predictive model is built and delivered to your DSP within 24 hours.
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#### Reach qualified viewers

The model works seamlessly with your DSP's device graph for qualified reach. It refreshes every 24 hours, which is critical when viewer behavior shifts rapidly.
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#### Activate

Activate it as user segments, curated deals, or contextual targeting.
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### Key benefits

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* Purpose-built for CTV, not web audiences repurposed for the big screen.
* Multimodal AI connects what people search and browse to what they watch.
* Extends web and search-based targeting into cookieless CTV environments, when your DSP can resolve ID-free signal to CTV inventory.
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### Good fit if you

* Are running CTV campaigns and want more precise targeting than your DSP offers natively.
* Want to extend your web and search behavior into CTV environments.
* Are in a cookieless-focused environment, since CTV often lacks identity signals entirely.

### Pricing

See [Pricing](/data-and-audience-products/audiences/pricing.md) for current rates.