> For the complete documentation index, see [llms.txt](https://docs.dstillery.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.dstillery.com/data-and-audience-products/audiences/custom-search-lookalikes.md).

# Custom search lookalikes

Extend active search intent into programmatic reach.

### What it is

Custom Search Lookalikes are a specialized type of Custom Built Audience. They are seeded with search intent signals from an opted-in panel.

Dstillery uses opted-in search panel data and ID-free technology. It identifies people searching for your brand's keywords and finds others with the same behaviors across the open web, CTV, and beyond. The result is search-quality intent at programmatic scale, without cookies or deterministic IDs.

Use DS-1 to select search terms and build a lookalike audience. See [Build a search LAL audience](/using-ds-1/agents/build-a-search-term-seeded-audience.md).

Available self-serve via DS-1, or fully managed through your Dstillery Client Services team.

### Why it's different

{% columns %}
{% column %}

#### Before

Search intent is powerful but siloed. It lives in Google or Bing and cannot activate across the open web, CTV, or other programmatic environments.
{% endcolumn %}

{% column %}

#### After

Dstillery captures search signals from an opted-in panel. Multimodal AI finds matching search behaviors across the programmatic landscape, so your keywords work harder everywhere.
{% endcolumn %}
{% endcolumns %}

### How it works

{% stepper %}
{% step %}

#### Choose keywords

Target keywords can be selected, or Dstillery can recommend them based on campaign goals.
{% endstep %}

{% step %}

#### Analyze search behavior

Multimodal AI analyzes behavior from an opted-in, consented search panel of approximately two million users.
{% endstep %}

{% step %}

#### Map intent at scale

Those patterns map across 400M+ devices to find people exhibiting the same intent signals.
{% endstep %}

{% step %}

#### Deliver and refresh

A custom predictive model is built and delivered to your DSP within 24 hours. The model refreshes every 24 hours, targeting the most current in-market signals.
{% endstep %}
{% endstepper %}

### Key benefits

{% hint style="success" %}

* Brings search intent to programmatic, reaching in-market consumers beyond search platforms.
* Uses opted-in, consented search panel data and is privacy-safe by design.
* Activates as ID-based or cookieless via ID-free technology, without cookies or deterministic IDs.
* Works alongside existing search campaigns to extend reach and efficiency.
  {% endhint %}

### Good fit if you

* Are running search campaigns and want to extend that intent into programmatic, CTV, and beyond.
* Want a fully cookieless option, with no reliance on cookies or deterministic IDs.
* Want to reach people who show the same search intent, even if they have not visited your site.

### Pricing

See [Pricing](/data-and-audience-products/audiences/pricing.md) for current rates.