Pre-built audiences

Activate precise, ready-to-use audiences without a custom build.

What it is

Pre-built Audiences give you instant access to precise, ready-to-activate targeting without custom build or setup time. With 10,000+ audiences powered by event-level behavioral, demographic, search, and exclusive partner data, there is a segment for virtually every campaign goal.

Browse audiences

Use DS-1 to search the catalog in plain language and syndicate audiences to your DSP. See Find prebuilt audiences.

Available self-serve via DS-1, or fully managed through your Dstillery Client Services team.

Why it's different

Before

Off-the-shelf audiences from most providers are broad, stale, and built from declared data. That data does not reflect how people actually behave online.

After

Dstillery's Pre-built Audiences use the same multimodal AI and 400M+ device graph as custom solutions. They are always on and refresh every 24 hours to reach relevant, in-market consumers.

How it works

1

Browse the catalog

Browse and select from 10,000+ audiences across behavioral, demographic, search, and partner data categories.

2

Find current signals

Every audience is scored against billions of daily behavioral events across 400M+ devices.

3

Activate

Audiences activate directly in your DSP or through curation.

Key benefits

• Top recommendation in The Trade Desk's Audience Predictor.

• Combine audiences or use them as seeds for a Custom Built Audience model.

• Available across major DSPs and activation methods: user segments, curation, contextual, and custom bidding.

• Lower cost than custom solutions, ideal for testing or budget-conscious campaigns.

Good fit if you

• Need an audience live now, with no build time required.

• Want to test Dstillery's data before committing to a custom build.

• Are running an upper-funnel or awareness campaign where reach matters most.

• Want a starting point to seed a future Custom Built Audience.

Pricing

See Pricing for current rates.