> For the complete documentation index, see [llms.txt](https://docs.dstillery.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.dstillery.com/data-and-audience-products/audiences/pricing.md).

# Pricing

Compare audience pricing and choose the right option for each campaign.

{% hint style="success" %}
Dstillery audiences are priced as a percentage of media spend, with a CPM cap. There is no setup fee or minimum commitment. You pay for an audience only when your campaign is live.
{% endhint %}

### Pricing by audience type

Choose the audience that fits your campaign. Pricing scales with media spend, up to the listed CPM cap.

| Audience                             | Pricing                                              |
| ------------------------------------ | ---------------------------------------------------- |
| **Custom AI**                        | 30% of media spend, capped at $2.50 CPM or $0.90 CPM |
| **Custom Built**                     | 30% of media spend, capped at $2.50 CPM or $0.90 CPM |
| **Custom Search Lookalikes**         | 30% of media spend, capped at $2.50 CPM or $0.90 CPM |
| **Retail Purchase Intent**           | 30% of media spend, capped at $2.50 CPM or $0.90 CPM |
| **Pre-built**                        | 25% of media spend, capped at $0.99 CPM or $0.90 CPM |
| **CTV-Optimized**                    | 30% of media spend, capped at $2.50 CPM or $0.90 CPM |
| **Custom Patient Targeting**         | 35% of media spend or $2.50 CPM                      |
| **Custom Patient Targeting for CTV** | 10% of media spend or $2.50 CPM                      |

Audiences refresh every 24 hours at no extra cost. Pricing stays the same whether your campaign runs for a week or a quarter.

### Explore audience types

Each guide covers its inputs, modeling, and activation options.

{% columns %}
{% column %}
{% content-ref url="/pages/5c19dNMuTfChzaklZ2ne" %}
[Custom AI audiences](/data-and-audience-products/audiences/custom-ai-audiences.md)
{% endcontent-ref %}

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[Custom built audiences](/data-and-audience-products/audiences/custom-built-audiences.md)
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[Retail purchase intent audiences](/data-and-audience-products/audiences/retail-purchase-intent-audiences.md)
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[Pre-built audiences](/data-and-audience-products/audiences/pre-built-audiences.md)
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[Custom search lookalikes](/data-and-audience-products/audiences/custom-search-lookalikes.md)
{% endcontent-ref %}

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[CTV-optimized audiences](/data-and-audience-products/audiences/ctv-optimized-audiences.md)
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{% endcolumns %}

Questions about pricing for your campaign? [Contact us](https://dstillery.com/contact/) or reach out to your Dstillery account team.