Pricing

Compare audience pricing and choose the right option for each campaign.

Dstillery audiences are priced as a percentage of media spend, with a CPM cap. There is no setup fee or minimum commitment. You pay for an audience only when your campaign is live.

Pricing by audience type

Choose the audience that fits your campaign. Pricing scales with media spend, up to the listed CPM cap.

Audience	Pricing
Custom AI	30% of media spend, capped at $2.50 CPM or $0.90 CPM
Custom Built	30% of media spend, capped at $2.50 CPM or $0.90 CPM
Custom Search Lookalikes	30% of media spend, capped at $2.50 CPM or $0.90 CPM
Retail Purchase Intent	30% of media spend, capped at $2.50 CPM or $0.90 CPM
Pre-built	25% of media spend, capped at $0.99 CPM or $0.90 CPM
CTV-Optimized	30% of media spend, capped at $2.50 CPM or $0.90 CPM
Custom Patient Targeting	35% of media spend or $2.50 CPM
Custom Patient Targeting for CTV	10% of media spend or $2.50 CPM

Audiences refresh every 24 hours at no extra cost. Pricing stays the same whether your campaign runs for a week or a quarter.

Explore audience types

Each guide covers its inputs, modeling, and activation options.

Custom AI audiencesCustom built audiencesRetail purchase intent audiences

Pre-built audiencesCustom search lookalikesCTV-optimized audiences

Questions about pricing for your campaign? Contact us or reach out to your Dstillery account team.