Retail purchase intent audiences

Reach shoppers who show strong, current purchase intent.

What it is

Retail Purchase Intent Audiences are specialized Custom Built Audiences seeded with purchase-intent signals. They help you reach shoppers who are actively in-market, rather than people who only match a demographic profile.

Dstillery identifies devices showing strong purchase intent, then finds similar shoppers at scale across programmatic channels.

Unlike on-site retail media, which is limited to retailer environments, these audiences extend reach across the open web. Engage high-intent shoppers wherever they spend time.

Use DS-1 to choose product seeds and build a purchase intent audience. See Build a purchase intent audience.

Available self-serve via DS-1, or fully managed through your Dstillery Client Services team.

Why it's different

Before

Most retail targeting relies on past purchase data. It tells you what someone bought, not what they are about to buy.

After

Dstillery identifies real-time purchase intent signals across the digital journey. It finds in-market shoppers when they are most likely to convert.

How it works

1

Capture purchase signals

Dstillery ingests retail purchase intent signals from partner data and behavioral activity, such as product-page visits.

2

Score purchase likelihood

Multimodal AI scores 400M+ devices by likelihood to purchase.

3

Deliver and refresh

A predictive audience is delivered to your DSP within 24 hours. The model refreshes every 24 hours, so targeting reflects current shopping intent.

4

Activate

One model powers every activation method: user segments, contextual, curated deals, and custom bidding algorithms.

Key benefits

• Targets shoppers based on what they are likely to buy next, not just what they bought before.

• Extends reach beyond on-site retail media, including competitive conquesting on competitor product pages.

• Uses retail data across Big Box Retail, Online Retail, CPG/Grocery, Travel, and Tech.

• Activates as ID-based or cookieless via ID-free technology across display, online video, and CTV.

Good fit if you

• Are in retail or CPG and want to reach shoppers who are actively in-market, not just people who match a demographic profile.

• Want to extend reach beyond your own site, including to shoppers researching competitor products.

• Want purchase-intent signals activated across display, online video, and CTV.

Pricing

See Pricing for current rates.