> For the complete documentation index, see [llms.txt](https://docs.dstillery.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.dstillery.com/data-and-audience-products/data-and-audiences.md).

# Data and audiences overview

Explore the data, AI, and workflows behind Dstillery audiences.

Dstillery turns observed behavior into campaign-ready audience intelligence. One multimodal AI model learns from website activity, consented panel data, language-derived insights, and partner signals. DS-1 turns that intelligence into audiences you can activate.

### Explore the data story

<table data-view="cards"><thead><tr><th>Topic</th><th data-card-target data-type="content-ref">Explore</th></tr></thead><tbody><tr><td><strong>Data foundations</strong><br>See how consented journeys and website activity create targetable audiences.</td><td><a href="/data-and-audience-products/data-and-audiences/dstillery-data-and-ds-1-how-they-fit-together.md">Our data &amp; DS-1: how they fit together</a></td></tr><tr><td><strong>Multimodal AI</strong><br>See how behavioral, language, and partner signals work as one model.</td><td><a href="/data-and-audience-products/data-and-audiences/how-our-multimodal-ai-works.md">How our multimodal AI works</a></td></tr><tr><td><strong>Data sources</strong><br>Review the signals and partners behind Dstillery audiences.</td><td><a href="broken://pages/8LusTMAm2Em6E5bNxU1I">Broken link</a></td></tr></tbody></table>

### Build an audience

You can build and activate audiences yourself in DS-1, or the Dstillery team can do it for you. Either way, DS-1 does the work underneath. Choose your input and activation path.

<a href="broken://pages/B8SzmJyY8fWPSJR8CGyz" class="button secondary" data-icon="arrow-right">Build an audience</a>