Audiences

Choose, build, and activate Dstillery audiences.

Use this page when a client asks how an audience product works.

Find the right audience

Start with what you know. Then choose an audience for the campaign channel.

Build it in Agents.

Quick path: Start with your available signal. Then match it to the campaign channel.

Start with your seed

A seed starts Dstillery's model. It can be CRM data, a pixel, conversion logs, a domain, keyword, product, purchase intent, medical claims, or patient search data. The model finds similar patterns across its device universe.

Most products need a seed. Pre-built audiences activate without one.

Custom search lookalikes and retail purchase intent are specialized Custom Built audiences. Use Custom Built directly for other domain, keyword, or product seeds.

Choose your path

Choose the product for the campaign. Then provide its required seed. Pre-built audiences are the exception.

Custom audiences from a seed

First-party data Choose Custom AI audiences for CRM, pixel, or conversion data.

No first-party data available Choose Custom built audiences for a domain, keyword, or product.

Search intent Choose Custom search lookalikes to extend intent into programmatic.

Retail and CPG shoppers Choose Retail purchase intent audiences for in-market shoppers.

Specialized campaign audiences

CTV campaigns Choose CTV-optimized audiences for CTV campaigns. Provide a seed to build the model.

Healthcare and pharma Choose Custom patient targeting for healthcare and pharma campaigns. Provide medical claims or patient search data as the seed.

No seed or build time

Ready to activate Choose Pre-built audiences to activate immediately, with no custom model or build time.

Audience products

Explore the product guidance and pricing for every audience type.

Audience

Custom AI Model next-best customers from CRM, pixel, or conversion data. Pricing: 30% of media, $2.50 cap, or $0.90 CPM.

Product guidance

Custom AI audiences

Audience

Custom Built Build from a domain, keyword, or product signal. Pricing: 30% of media, $2.50 cap, or $0.90 CPM.

Product guidance

Custom built audiences

Audience

Custom search lookalikes Extend search intent into programmatic with a Custom Built audience. Pricing: TBD.

Product guidance

Custom search lookalikes

Audience

Retail purchase intent Reach in-market retail and CPG shoppers with a Custom Built audience. Pricing: 30% of media, $2.50 cap, or $0.90 CPM.

Product guidance

Retail purchase intent audiences

Audience

Pre-built Activate from 10,000+ ready-made audiences without a custom build. Pricing: 25% of media, $2.50 cap, or $0.90 CPM.

Product guidance

Pre-built audiences

Audience

CTV-optimized Use audiences built for CTV campaigns. Pricing: TBD.

Product guidance

CTV-optimized audiences

Audience

Custom Patient Targeting Build from medical claims or patient search seeds for healthcare and pharma campaigns. Pricing: 35% of media or $2.50 CPM.

Product guidance

Custom patient targeting

How audience modeling works

This flow applies to seeded audiences. Pre-built audiences skip modeling and activate directly.

1

Select a seed

Choose the seed that best represents the audience.

2

Build the model

Dstillery's multimodal AI scores signals across 400M+ devices. It delivers the model to the client's DSP within 24 hours.

3

Keep it current

The model refreshes every 24 hours. Targeting stays current over time.

4

Deliver the model

Deliver the completed model to the client's buying platform.

Activate the audience

Once built, an audience can activate across these options.

Targeting options

User segments Daily refreshed, targetable identity-based audiences.

Contextual Real-time inventory scoring beyond page keywords.

Curated deals Private marketplace packages through SSP partners.

Buying controls

Custom bidding algorithms Model intelligence applied to bid decisions.

Social Audience extension into social platforms.