Data overview

Understand the data and AI that power Dstillery audiences and DS-1.

Dstillery’s data and modeling power everything we do.

This section explains what that data is and how it becomes audiences. Learn how our multimodal AI uses it, whether answering client questions or comparing solutions.

From intelligence to action

DS-1 makes Dstillery intelligence actionable. This section stands on its own. It also provides the foundation for every audience built in DS-1.

Start with the data story. Then explore how the model learns and the sources behind it.

In this section

1. Dstillery data & DS-1: how they fit together See where Dstillery data ends, DS-1 begins, and how they connect.

2. How our multimodal AI works Explore the four core signal types and why learning them together matters.

3. Our data sources Learn about the opted-in panel and website visitation datasets.

Where to start: Begin with Dstillery data & DS-1: how they fit together. Then dive into the model and data sources.