Build and activate to a DSP or SSP

Build a compound audience and activate it in your buying platform.

Finding an audience idea is easy. Turning it into a campaign-ready audience is harder.

DS-1 carries your research through to activation. Layer signals into one compound audience. Then send it directly to the platform where you buy.

Start with a signal

Begin with the research you already trust. Use a segment, search terms, product signals, or a domain.

Build the audience

Combine your inputs into a compound audience. Each layer adds relevant context and precision.

Activate it

Send the finished audience to any DSP or SSP. It arrives ready to target.

From research to reach

1

Bring in your starting point

Use any valid audience signal. You do not need a perfect brief.

2

Add the signals that matter

Layer the attributes that define your campaign. DS-1 turns them into a richer audience than any single segment.

3

Push it live where you buy

Activate directly to your DSP or SSP. There are no exports, handoffs, or manual pushes.

The workflow in DS-1

DS-1 audience workflow

DS-1 audience workflow

DS-1 audience workflow

The result: your audience moves from idea to activated campaign without leaving DS-1.