> For the complete documentation index, see [llms.txt](https://docs.dstillery.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.dstillery.com/ds-1-foundations/core-use-cases/find-audiences-from-any-starting-point.md).

# Find audiences from any starting point

Most audience tools force you to start in one specific way. DS-1 lets you start from wherever you already have a signal. Pull from ready-to-activate prebuilt audiences when you want something proven, and have it live in minutes. Use plain search terms to describe a topic "find me search terms related to the World Cup," and DS-1 will propose them for you as a starting point.

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### Use the signals you already have

Lean on retail product signals to reach people by what they actually buy. Or hand DS-1 a domain and let it build an audience around the kind of people who visit it. Whatever you've got to work with, that's a valid place to begin.

### Explore audience sources

<div><figure><img src="/files/YvI4JBQ0JZThWFEOuGI8" alt=""><figcaption></figcaption></figure> <figure><img src="/files/O7ITqM9bVgRvnIZh3C5Z" alt=""><figcaption></figcaption></figure> <figure><img src="/files/LCxX1ZF1tuMClFIV0OC1" alt=""><figcaption></figcaption></figure> <figure><img src="/files/1t2XeWYm4YOwHtYef8Of" alt=""><figcaption></figcaption></figure></div>