Create your first audience

Build, refine, and syndicate your first audience in DS-1.

Before you begin: Confirm that you can access DS-1. If needed, see Getting started.

Your first audience, from idea to activation

Turn an audience idea into an activated segment in six steps.

Your outcome: A built audience, ready to send to your DSP or SSP.

1

Confirm your workspace

Use the sidebar selector to confirm your active workspace.

For example: Audi

Select the workspace before you start.

2

Start a conversation

Enter a plain-language request from the home screen. You can also select a recommended agent card.

Try: Find me audiences that are coffee drinkers.

Attach files to add working context across your sessions. Attach a project to use its isolated context.

Start with a prompt or select a recommended agent.

3

Search for an audience

Open the Search Audience card and enter a topic.

Try: Luxury SUV buyers.

DS-1 suggests related search terms, such as premium SUV dealerships. Ask for more terms, refine the list, then build the audience.

Refine the suggested terms before building.

4

Syndicate your audience

After you build the audience, choose Syndicate.

Available destinations are configured for your agency. Confirm the segment name and destination when prompted.

Your segment appears in the selected platform based on its processing timeline. For example, The Trade Desk can take 24–48 hours.

Choose the platform that will receive the segment.

Confirm the segment name and destination.

5

Create a project

Use a project for recurring client campaigns. It keeps related chats and files together.

Projects are isolated workspaces. Their history and files remain within that project. You can also attach a past conversation from History.

Create a project for a recurring client campaign.

6

Return to your work

Open History to find earlier conversations. Use the search bar to locate a conversation, then assign it to a project when needed.

Search previous conversations from History.

Keep exploring

Learn how DS-1 protects and handles your data in Privacy and Data Concerns.