Glossary

Your reference guide to common DS-1 terms.

Use this reference to understand common DS-1 terms and capabilities.

Agent

A specialized workflow for a specific audience task. Agents are faster than open-ended chat for defined requests. Access them from the home screen or the Agents page.

Custom AI Audience

An audience built from your first-party data. DS-1 models your customers and finds similar people across the open web.

Custom Built Audience

An audience built from proxy signals, such as domains, keywords, or retail products. Use it when you lack first-party data but understand your target audience's behaviors.

Multimodal AI

Dstillery's AI learns from different data types. It applies those learnings to create targetable audience segments.

Project

A workspace for related conversations, files, and context. Projects keep history and files together for recurring campaigns or client work.

Segrank

A predictive lift score that measures expected audience performance against random targeting. DS-1 uses these scores to surface high-performing audience categories.

Workflow

A saved sequence of steps. DS-1 provides recommended workflows for common actions. You can also build and save workflows for repeated tasks.