Find prebuilt audiences

Pull from ready-to-activate audiences when you want something proven, and have it live in minutes.

What prebuilt audiences are

Prebuilt audiences are Dstillery's off-the-shelf targeting library: 10,000+ audiences spanning behavioral, demographic, search, and exclusive partner data. There's no build step and no modeling wait: you search the catalog, pick what fits, and syndicate to your DSP in the same session.

Why they perform

These are not static third-party lists. Four things separate them from standard prebuilt segments:

• Same multimodal AI as custom. Built on the same multimodal AI engine and 400M+ device graph as our custom solutions: modeled from real behavior, not declared demographics.

• Rescored every 24 hours. Every audience refreshes daily, so the users you reach today were active yesterday. No spend wasted on stale data.

• Platform-validated. The library is a top-recommended data source in The Trade Desk's Audience Predictor, independent validation of its performance.

• Activate any way you buy. ID-based user segments, cookieless ID-free segments, curated deals, contextual, or custom bidding inputs, across all major DSPs.

Walk through the agent

Five steps, one session, from a plain-English request to a live audience in your seat.

Step 1. Describe the audience you're after

Type a specific objective or a general topic straight into the DS-1 chat box: a category, behavior, vertical, or brand. No taxonomy syntax required. Here: "find me audiences related to luxury auto buyers."

Attach a brief or RFP with Files, or pull from a saved Project, and DS-1 will search the catalog against it.

Step 2. Or open the agent directly

Rather start from the agent? On the DS-1 home screen, under Recommended agents, click Find prebuilt audiences, circled below. Either route lands you in the same Audience Explorer.

Use Build or refine an audience brief instead when you're still shaping the campaign, or See all to browse every agent.

Step 3. Review the grouped results

Matches land on the canvas at right, with chat and suggested next steps on the left. This run returned 189 audiences, which DS-1 sorted into four themed categories. The bolded headers circled below are those categories: DS-1 reads your search and clusters the catalog into the groupings that fit it best, so the most relevant angles surface first instead of one flat list.

• Read the group header and its rationale before the rows; it explains why those audiences were pulled together and what angle the category covers.

• The count badge next to each header is how many audiences sit in that category.

• Reach figures on the right are based on The Trade Desk's reported sizes and are estimates, so treat them as directional rather than exact deliverable scale.

• Confidence tiers trade scale for accuracy: Extreme Confidence is tightest, then Precision and Active.

• Not right yet? Use the suggestion chips to find similar audiences, swap a category, or hand off to the brief agent.

Step 4. Select rows, then group them

Tick individual audiences, or a whole group header, and a bar appears at the bottom with deduplicated combined reach. Group merges the selection into one compound audience with OR logic; Syndicate sends each one out individually.

Grouping returns a named audience and a Segment ID in chat: here, Luxury Brands_Custom Built, Segment ID 1240838, at 49.6M combined reach.

Step 5. Syndicate to your DSP seat

Confirm the marketer, advertiser account, and destination platform in the top bar, then syndicate. DS-1 confirms the handoff in chat and the audience is ready to target in the DSP. The session stays open, so keep searching, build another group, or start over.

If nothing in the catalog fits the campaign, hand the request to the audience brief or domain seeded audience agent to have DS-1 model something custom instead.