> For the complete documentation index, see [llms.txt](https://docs.dstillery.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.dstillery.com/using-ds-1.md).

# Using DS-1

- [Get started](https://docs.dstillery.com/using-ds-1/readme-2.md): Start here to understand DS-1, plan your audience, and activate it.
- [DS-1 overview](https://docs.dstillery.com/using-ds-1/readme-2/product-overview.md): Learn how DS-1 turns a campaign goal into an activated audience.
- [First-time access & sign-in](https://docs.dstillery.com/using-ds-1/readme-2/getting-started.md): Log in to DS-1 for the first time.
- [Build your first audience](https://docs.dstillery.com/using-ds-1/readme-2/create-your-first-audience.md): Choose an agent, build an audience, and activate it in DS-1.
- [Activation](https://docs.dstillery.com/using-ds-1/readme-2/activation.md): Activate your audience through programmatic channels.
- [Programmatic (DSPs / SSPs)](https://docs.dstillery.com/using-ds-1/readme-2/activation/programmatic-dsps-ssps.md): Build an audience three ways, then send it straight to the platform where you buy.
- [Social](https://docs.dstillery.com/using-ds-1/readme-2/activation/social.md)
- [Using agents](https://docs.dstillery.com/using-ds-1/agents.md): Use DS-1 agents to find, build, analyze, and optimize audiences.
- [Build targetable segments from any document](https://docs.dstillery.com/using-ds-1/agents/build-segments-from-any-document.md): Upload any campaign document and DS-1 reads it, pulls out what matters, and turns it into personas and audiences you can activate.
- [Find prebuilt audiences](https://docs.dstillery.com/using-ds-1/agents/find-prebuilt-audiences.md): Pull from ready-to-activate audiences when you want something proven, and have it live in minutes.
- [Build or refine an audience brief](https://docs.dstillery.com/using-ds-1/agents/build-or-refine-an-audience-brief.md): Hand DS-1 a brief or describe your objectives in plain language, get product recommendations matched to those goals, and refine until the plan is right.
- [Build a domain seeded audience](https://docs.dstillery.com/using-ds-1/agents/build-a-domain-seeded-audience.md): Seed an audience from the sites your customers already visit, then model from their shared visitors.
- [Build a search LAL audience](https://docs.dstillery.com/using-ds-1/agents/build-a-search-term-seeded-audience.md): Seed an audience from the terms people search, then model the users behind that intent.
- [Build a purchase intent audience](https://docs.dstillery.com/using-ds-1/agents/build-a-purchase-intent-audience.md): Seed an audience from the products people are actively shopping, then reach them before they convert.
- [Build a compound audience](https://docs.dstillery.com/using-ds-1/agents/build-compound-audience.md): Combine audiences and websites with and / or logic, exclude who you do not want, and build one audience you can activate anywhere.
- [Analyze predictive lift scores](https://docs.dstillery.com/using-ds-1/agents/analyze-predictive-lift-scores.md): Pick a pixel and see which audiences are most likely to convert for it, scored against a random baseline.
- [Create a pixel](https://docs.dstillery.com/using-ds-1/agents/create-a-pixel.md): Generate a tracking tag, place it on your site, and build Custom AI audiences from the data it collects.
- [Partnership Audience Search](https://docs.dstillery.com/using-ds-1/agents/partnership-audience-search.md): Search partner data from NIQ, Emporia, ScreenEngine, and Resonate, then syndicate what fits.
- [LiveRamp data marketplace](https://docs.dstillery.com/using-ds-1/agents/liveramp-data-marketplace.md): Search LiveRamp's marketplace of third-party segments across many providers, then pick and distribute.
- [Campaign Optimization (Coming Soon)](https://docs.dstillery.com/using-ds-1/agents/campaign-optimization-coming-soon.md)
- [Insights](https://docs.dstillery.com/using-ds-1/insights.md): Start from any topic, brand, or domain and see who the audience is, what predicts them, and where to reach them.
- [Projects](https://docs.dstillery.com/using-ds-1/projects.md): Keep client work siloed in its own workspace, with the files, audiences, brand context, and history that belong to it.
- [Release notes](https://docs.dstillery.com/using-ds-1/release-notes.md): A running log of what is new and improved in DS-1.