Using agents

Use DS-1 agents to find, build, analyze, and optimize audiences.

Start from discovery

Use these when you do not yet know which audience you want.

Agent	Start from	What you get
Find prebuilt audiences	A topic, brand, domain, or category	Matching audiences from the DS-1 catalog, grouped and ready to syndicate
Partnership audience search	A topic, brand, domain, or category	Audiences from Dstillery's data partners
LiveRamp data marketplace search	A topic, brand, domain, or category	Audiences from providers across the LiveRamp marketplace

Build a custom audience

Use these when you know the signal you want to model against.

Agent	Seed	Best for
Build or refine an audience brief	A brief, RFP, or campaign description	Turning a brief into a targeting plan before anything is built
Build a domain seeded audience	Websites	Modeling the people who visit a known set of sites
Build a search LAL audience	Search terms	Reaching active intent as it happens
Build a purchase intent audience	Product signals	Shoppers in market for a specific category

Measure and instrument

Agent	What it does
Analyze predictive lift scores	Ranks audiences by expected performance against a real conversion signal, before budget is committed
Create a pixel	Sets up the tracking tag that feeds first-party audiences and lift analysis

Around the agents

Three pages sit outside the agent list but touch every one of them.

• Explore audience insights profiles a topic, brand, domain, or your own pixel data, so you know who you are targeting before you build.

• Work in projects keeps a campaign's files, audiences, and agent runs in one shared place.

• Build and activate to a DSP or SSP is where most agents end: picking reach sizes and sending audiences to a destination.